Steve Aoki: Dim Mak
Dim Mak doesn’t consider itself to be a traditional clothing line. Rather, the company sees itself as a merchandiser who collaborates with artists and designers. The crown jewel of Dim Mak’s clothing are the different series t-shirts. The Aoki Series features shirts that no true fan can be without, including the “I Got Caked by Steve Aoki” the “White Raver Rafting” and the “#aokijump” tees. If you’ve seen Steve Aoki at any Insomniac shows, you’ll know what those mean. If you want clothing centered around Dim Mak, check out the Dim Mak series t-shirts. Our favorites including the 15 year anniversary tee and the Pac-Man shirt. The Ltd Edition Collab T-Shirts have a more off the beaten path look (proof: one has a pickle on it). Overall, Dim Mak clothing is a cross between being fun and being unique, remaining true to the label’s roots and Steve Aoki’s style.
Tiësto: CLVB LIFE
Tiësto combined his love of club culture, fashion, lights, and symmetry, to create CLVB LIFE. These high end products are meant for fashionistas ready to tear up the dance floor at any major club. When it comes to dressing himself, Tiesto opts for Prada, Alexander McQueen, and Gucci, all of which influence Clvb Life. “The launch of Clvb Life clothing is something of which I’m really proud,” Tiesto said. “Alongside music, fashion is a great love of mine and as I travel the world I pick up inspiration everywhere.” The shirts are black or white and feature colorful, geometric designs and patterns, combining high-end fashion with colorful club-goer style. Tiesto also partnered with Guess to create the Guess/Tiesto Nyt Lyf Collection, spreading dance music inspired-fashion to even more people.
Avicii: Denim and Supply
Avicii teamed up with Ralph Lauren to create Denim & Supply: a utility-inspired denim clothing line. The weathered and rugged clothing line draws inspiration from Brooklyn’s warehouses and artistic communities. The brand combines glamor and grit, and Avicii’s influence is most readily seen in Denim & Supply’s plaid shirts. “I was introduced to these Denim & Supply ones even before we partnered up, when they sent over a couple from the new collection,”: Avicii said. “I always have problems with finding the right fit: A lot of shirts fit okay, but there are a few that really fit perfectly, and all of these just do.” There are also lots of Americana-inspired pieces, from jackets with worn American flag designs to hats with flag patches.
Deadmau5: collaboration with Neff called Neffmau5
No, Deadmau5 didn’t raid your little brothers closet, he just teamed up with active lifestyle brand Neff to create the Neffmau5 clothing line. The logo combines the best of both worlds: Deadmau5’s ears with Neff’s “suckerface” image. The line features lots of cartoon characters and bright colors, and, of course, the iconic mau5head image. On creating the clothing line: “the people involved are the people I see at my shows,” Deadmau5 said, “so it made sense to hook up with a cool company like Neff to work on a collaboration.” The youth-inspired collection includes t-shirts, snapbacks, and hoodies-all in true Neffmau5 fashion.
Armin van Buuren: Q
First there was A State of Trance, now there’s A State of Fashion. Q by Armin takes the best of Armin van Buuren's music: his studio and the instruments and technical products that he uses to produce, to create this clothing line. What started out as a limited endeavor just for ASOT 500 has expanded into a multi-annual collaboration with Quick Sports International. “Q is a company and brand with young, ambitious people who allow me to design a collection that fits my way of life,” Armin said. “The clothing line truly meets my expectation of items I can identify myself with.” The collection of shirts, shoes, tank tops, and accessories look just like something you'd except Armin to wear. They also feature some choice Armin quotes, including “don't be a prisoner of your own style,” and “who's afraid of 138?”
Diplo: Mad Decent clothing
Diplo's Mad Decent clothing line reflects the wide lens of inspiration he’s drawn upon throughout his life. Diplo was born in Mississippi, grew up throughout the South, and later moved to Philadelphia (where he began his DJ-ing career). He’s also known for his impeccable fashion (have you seen him in the BlackBerry commercials?), and his line combines fashion with a a bit of fun and flair. Mad Decent fashion includes your regular shirts, jackets, and posters. There’s also a “Pizza Guy Money Clip”, etched vinyls, and mugs. One of our personal favorites is the “CSC x Mad Decent: Pyramide T-Shirt” that has a third-eye logo on the front and a roster of Mad Decent artists on the back. Overall, Mad Decent’s merchandise caters to a wide range of fans, from those looking for fun, quirky, items to more streamlined pieces.
Justice collaborating with Surface to Air
Gaspard Augé and Xavier de Rosnay’s Parisian roots are showcased in their high-fashion clothing collaboration, Justice x Surface to Air. The collection features tailored leather jackets and jeans that are sure to up anyone’s cool factor. They also released a limited edition jacket for Justice’s 2012 World Tour jacket. You might want to think twice before opening up your wallet, however: the tour jacket will set you back a cool $225.
Above & Beyond: Anjunabeats clothing
Above & Beyond's Anjunabeats merchandise line features Group Therapy merchandise, accessories, and clothing. In addition to items sporting the Above & Beyond logo, the Anjunabeats clothing store has graphic tees, wristbands, wallets, and posters. Just like their music, Above & Beyond’s clothing is powerful and effective. Unlike a lot of other DJ fashion, which has cartoons, graphics, and lots of color, Anjunabeats keeps it simple. The line also has items for specific artists signed to Anjunabeats, including Mat Zo and Super8 & Tab. Check out our top picks from the Anjunabeats Store below:
By Anum Khan